Not all online merchants have the same budgets as the big guys who can spend thousands of dollars a day on pay per click ads. That doesn’t mean they can’t compete. Here is a practical tip about keyword selection that will help save your PPC budget. (more…)
As the owner of an Internet based business, knowing how to drive traffic to your website is one of your most important responsibilities. If you do not have any traffic you will not get any sales. With this in mind, whatever kind of business you are in, traffic has to be your priority. (more…)
This is just a reminder that SEO Scoop is on a mission to help you promote your own search-related blog. There are actually two ways of doing that here.
First, you can be listed on the Search Bloggers list. It’s not too late to ask to be included, as Dave Shaw and his piece of toast (icon) just found out. I just added him and his Bloggle blog to the list. You can be added too…today…or any time in the future. Just follow the instructions given here to be added.
Se (more…)
The most important part of any pay per click advertising campaign as far as you are concerned - apart from getting lots of extra traffic to your website that is - is that your money goes as far as it possibly can. Now it probably won’t surprise you to know that bidding on the term ‘credit card’ will cost you far more than it would to bid on the term ‘grasshopper’. You’d be looking at dollars rather than cents - and a lot more competition to boot. (more…)